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Who We Are

Customer First UK is the awarding body for ‘Putting the Customer First’ – the National Standard for Customer Service.  Organisations who are striving to achieve Customer First are sending out a strong clear message to their customers, employees, wider stakeholders and their competitors that they are putting customers at the heart of what they do, by making customer service excellence a business priority.

In 2004 the Customer First Standard was born out of a Government initiative to improve levels of service in the business services sector and is now recognised as The National Standard for Customer Service. It has been adopted by thousands of organisations over at least 20 different sectors and is consistently raising awareness of customer service through its assessments and partnerships.

Since 2016 Customer First UK Ltd. has been wholly owned and managed by our CEO, Ted Stone.

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Meet Our Team

Here at Customer First UK Ltd. we are a small but perfectly formed organisation. Our core team is supplemented by our team of self-employed independent Associates. That means you, our customers are just paying for the services you choose rather than subsidising the administrative costs of an over-bloated organisation.



Chief Executive Officer

Our charismatic CEO personnally leads all our customer enagements.


Finance Manager

Looks after our invoicing and other financial queries.


Customer Relationship Manager

Oversees all our day to day relationships with our customers.

Our Independent Associates

Our team of independent Associates supplement our core team and are located throughout the UK. Their primary role as Licensed Practitioners ensures that our assessment service is both robust and truly independent.


If you are interested in becoming a Licenced Practitioner then please get in touch by clicking here.

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