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Putting the Customer First®

Frequently Asked Questions

What is the Putting the Customer First® Standard?

‘Putting the Customer First®’ is the National Standard for Customer Service. It focuses you on building outstanding customer service cultures and delivery methods by looking at your customers interface with, and experience of your organisation. There are three key parts for you to work through, each encompassing a series of specific quality Statements which include; Building Successful Long Term Customer Relationships, Maximising Marketing & Market Awareness and Developing your People.


What Impact will Customer First have?

The Customer First Standard is a proven tool used to improve and develop customer service operations across all levels of a business, from strategic to operational.Customer First will have a positive impact to your business; we know this because our research tells us so. Achieving the Standard and using the support available will deliver a strong ROI; from increased financial profits to improved customer loyalty you will be sure to see improvements to your customer relationships and service delivery operations.


How do I go about becoming “Accredited” to Customer First?

Firstly, speak to a Customer Relationship Manager. They will be able to support your understanding of the Customer First Standard in more detail, as well as scope your organisation to get an idea of your costs. The process is so simple; all you have to do is make a commitment, work through our Diagnostic Assessment which will give you a Development Report & Action Plan to work through before your Accreditation Visit.


What other services do you offer to help support my customer service improvements?

Customer First offers a suite of support tools to help you diagnose and improve your customer service delivery. Tailored services such as workshops and consultancy will give you the support to focus on Customer First Accreditation and Customer Service improvements. Our Diagnostic Assessment service will offer you clear and concise plans for improving and developing services and cultures in order to gain a nationally recognised customer service standard.