Putting the Customer First®

About The Standard

Your journey to achieving the Standard is focused on three pillars of business planning that look at the strategic, tactical and operational delivery of your organisation . The key milestones along your journey include:

 

• Building Customer Relationships

  • How do you identify and then meet your customers' needs?

  • How do you follow up with your customers?

  • What practices are in place to deal effectively with customer complaints and queries​​
     

• Maximising Market Awareness

  • What is your approach to understanding the market?

  • How is the target market identified?

  • How are your services improved and new ones developed to better meet your customers' needs?
     

• Developing your People

  • How do your people understand and assess customers' requirements?

  • Are your recruitment methods ensuring you have the best person for each position?

  • How do you ensure that your people are continually developing their skills so they can provide the best service to your customers?