Issue 9 | April 2007

Is the Customer First Standard for you?

Organistions that have achieved Putting the Customer First ^® - the National Standard for Customer Services are reporting tangible benefits to their organisation and their customers including:

• Increased financial turnover
• Improved services
• Winning new customers
• Competitive differentiation
• Customer loyalty

If customer service excellence is a strategic priority for your organisation, then the Customer First Standard offers a practical approach to developing a customer-focused culture.

So, just what does the Customer First Standard look like?

The Standard focuses on the customer’s experience of your organisation’s service delivery. There are three parts of the Standard to work through, each encompassing a series of specific quality Statements. The three areas of focus are:

• Building Customer Relationship
• Maximising Market Awareness
• Developing your People

To find out more about the Customer First Standard download this brochure, 'Your key to Putting the Customer First ^®'.

To read more about the difference the Customer First Standard has made, download this short brochure 'Commit to Customer First and see Measurable Results'.

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