Issue 9 | April 2007

ST*R Learning shines brighter after Putting the Customer First^®

Set up over four years ago by Carolle Thompson and Roger Stent, ST*R Learning specialises in training, coaching and developing people and organisations. Their recent achievement of the Customer First Standard demonstrates that they are leading the way in their sector by making customer service excellence a priority.

Working towards accreditation gave the South East based business the opportunity to focus on how it interacts with its customers - its internal processes and procedures - and develop an evaluation method to measure the impact of its courses.

Delighted at achieving the Customer First Standard, Carolle Thompson, business development manager comments: “As a small business, it is important to make sure that we are constantly providing the best possible service to our customers. The Customer First Standard gave us the opportunity to benchmark our existing processes and look at ways of continuously improving our services.

“I was put on the path to go for the Customer First Standard by Croydon Chamber of Commerce, and as fate would have it, we both achieved accreditation at the same time. In fact, we jointly celebrated our success at a Customer First event at The Globe at the beginning of March, and we are really proud to be there alongside other Standard Bearers - a great achievement by us all!

“What made the event even more pertinent for me was that Skipton Building Society opened the evening with an insight into the value of achieving Putting the Customer First^® and money wisely invested into the building society by my uncle provided the start up capital for ST*R Learning.”

Keith Ramsay, Customer First UK chief executive, added: “It's great to see that the Customer First Standard can have such an impact on a small business, and the fact the Croydon Chamber of Commerce was accredited on the same night clearly demonstrates its broad appeal.

“Regardless of the type of organisation, and sector it is in, it is dealing with people and their expectations, and customer service needs to drive everything the organisation does. The Customer First Standard provides organisations with a benchmark to evaluate how they effectively manage the customer's journey and what they need to improve to stand out from the competition. In today’s competitive market place, for many organisations, customer service excellence is the only USP.”

To find out more about ST*R Training visit http://strlearning.co.uk

Photo: Carolle Thompson and Roger Stent, on the left, from ST*R Learning with Keith Ramsay, Chief Executive, Customer First UK

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