What does Customer First mean for my organisation?
By achieving the Customer First Standard and by displaying and using the Putting the Customer First ® mark you are demonstrating to your customers, partners, suppliers, stakeholders, funders and peers that customer service excellence is a priority. The mark also demonstrates that:
- you have a customer focused organisational culture
- you put the needs of your customers at the heart of how you and your team operate
- you have achieved a level of sophistication in the way in which you manage customer relationships, position your organisation in the market place and ensure that your people are equipped to deliver effective services to customers
- you can deliver good quality services to customers
- you are different to other organisations in the market place
By achieving and promoting Customer First, organisations are reporting that they have:
- Increased market share
- Better identification of customer needs and market opportunities
- Improved customer satisfaction leading to increase in repeat business
- A higher number of referrals
- Greater staff morale and productivity